When Melissa Pearl wrote “True Colors” she included a scene in which her protagonist came home from a day at the beach to grab a shower using her favorite Bella Fresca Soap.
Bella Fresca happens to be an Evatopia featured artisan and is owned by the very creative Susan Foti. The idea behind this cross-promotion was that both Melissa Pearl and Susan Foti target women ages 15-45 — the same audience that Evatopia targets.
However, although they may target the same audience, they may be attracting different women. By mentioning Bella Fresca in “True Colors” and including a link directly to Susan’s website in the back of the ebook, we helped followers of Melissa’s writing to find Susan’s wonderful bath and body products and vice versa.
Whether you’re an author, musician, or artisan, let Evatopia help you find new audiences.
Margery Walshaw works with writers to promote their projects to consumers and entertainment entities. Via Evatopia, she has created a networked world of creative, female entrepreneurs and markets them to a targeted audience of women. She has worked on publicity campaigns for internationally recognized companies and taught P.R. at Pepperdine University in Malibu, also providing private instruction to countless professionals. Margery holds a dual BA in Communications and Social Sciences, and a MA in Professional Writing from USC (go Trojans!). Stay in touch with Margery via Evatopia's social media links along with this site's newsletter.